Humm Kombucha Kicks Off Partnership
with Seattle Seahawks
Bend, Oregon – The Seattle Seahawks and Humm Kombucha announced today a partnership that makes Humm the Official Kombucha of the Seattle Seahawks. The partnership gives Seahawks fans the opportunity to try Humm’s kombucha at CenturyLink Field and gives Humm a chance to reach a broader audience.
The Seahawks are promoting the new partnership with sample tastings around CenturyLink Field. Humm’s Pomegranate Lemonade and Coconut Lime are currently available on tap at the stadium, and all nine flavors of Humm are stocked in the Seahawks’ new Grab and Go Market, which offers fans healthy alternatives such as house-made salads, vegetarian fare and gluten-free options.
“We couldn’t be more excited for the opportunity to work with the Seahawks,” said Humm co-founder Jamie Danek. “Fans will be happy to see another option for a healthy, low-sugar beverage. And we get to work with one of the most successful, forward-thinking and community-oriented teams in the league. It’s a huge win for us.”
“We are proud to feature Northwest brands at CenturyLink Field,” said Amy Sprangers, Seahawks Vice President of Corporate Partnerships. “Humm is a great local company and their kombucha will provide an additional beverage option for our fans.”
Kombucha is a fermented tea low in sugar and calories, making it a great choice for people who want something both delicious and healthy. Humm Kombucha adds another Pacific NW favorite to CenturyLink Field.
About Humm Kombucha
Founded by Jamie Danek and Michelle Mitchell in 2009 as Kombucha Mama, Humm Kombucha rebranded in 2014 in anticipation of rapid expansion. From the company’s early days brewing in the founders’ kitchen through its movement to a new full-scale brewery, Humm Kombucha remains focused on Accessibility and their core values of Optimism, Healthy Business, Partnership and Quality. Humm can be found in grocery stores, gas stations, convenience stores, restaurants in bottles and on tap throughout the Pacific Northwest and the western U.S.
Kombucha is an effervescent drink created by fermenting tea with a symbiotic colony of bacteria and yeast, or “scoby,” as it’s known among brewers. Think of kombucha as nature’s perfect energy source — all natural, all organic, all good for you. Drinkers of the tea report feeling a natural energy boost and experiencing a strengthened immune system. Kombucha contains B-vitamins and minerals, as well as probiotics for digestive health. Humm’s taste is beloved by kombucha drinkers and converts many people who have tried kombucha but dislike the stronger, more traditional taste of many brands.