HUMM BEGAN AS A CONVERSATION AT A KITCHEN TABLE IN BEND, OREGON

In 2008, founders Michelle and Jamie were chatting, laughing and drinking Michelle’s homebrewed kombucha – a recipe she’d learned from her mother-in-law and spent years perfecting. Jamie took her first sip and the next words out of her mouth were, “This is amazing!” The homebrew was unbelievably delicious, and the probiotics and vitamin B12, made them feel exuberant.

 

IT’S ABOUT PUTTING IN THE WORK

Michelle and Jamie started brewing in Michelle's kitchen and named their company Kombucha Mama. They delivered gallon glass jars of kombucha door-to-door (modern day milkman style) in a Toyota Prius where customers would leave an empty gallon jug on the doorstep with $20 under the mat. As much kombucha as they produced, people wanted more. So, they moved into a tiny brewing facility and hired a small and dedicated staff.

NEXT COMES 'HUMM'

The gallon jugs were soon replaced by kegs, the Prius by a delivery van, and it wasn't long before demand necessitated a larger facility.

While they loved being (and still are) the "Kombucha Mamas", Jamie and Michelle decided it was time to find a name to match their aspirations. Something more universal and inclusive. With that came the name, "Humm", and the hiring of dozens of "Hummsters" who shared not only their love of brewing, but also the love of life the company was founded on.

OUR KEY TO SUCCESS? ONLY MAKE BOOCH YOU WANT TO DRINK

What separates Humm from other kombuchas is the taste. Just because kombucha is good for you doesn’t mean it has to taste like it. We make our kombucha to be enjoyed by everyone, in a variety of absurdly tasty flavors, and we strive to make it available everywhere.