Well, it doesn’t get much bigger than this.
We’re heading to Costco, and not just to buy a TV, organic beef, earrings, a recliner and a vat of mayonnaise – Humm is going to be on the shelf! They’ll soon be stocking 6-packs of Coconut Lime kombucha in 20 warehouses in Washington and Oregon.
In addition to being a great Northwest company like Humm, Costco is the 2nd biggest retailer in the world (only Walmart is bigger), with more than 700 warehouses spanning the globe. The company runs famously lean, eschewing public relations and advertising in order to pass savings on to members. Costco constantly devises innovative ways to reduce cost (such as using natural light from skylights to conserve electricity during the day). That thriftiness and low overhead allows Costco to offer great deals and to be one of the more generous and highly-regarded employers in the retailing market. For example, almost all Costco employees have health insurance.
Another hallmark of Costco is the company’s rigorous vetting of the products it stocks, so we worked hard to show them that we’re worthy of the opportunity with road shows where we showcased our delicious kombucha. Costco loves our story as much as they do our products. They’re serious about finding the best of everything for their members, and typically don’t carry multiple brands of the same item. Most Costco warehouses only carry about 3,700 products at a time (compare that to a Walmart Supercenter, which carries closer to 140,000 products!).
With such tight constraints, it’s an honor for Humm to land some of that prestigious shelf space, and we mean to make the most of it. While today Costco only carries Coconut Lime, perhaps, with the help of all you humm-sters, we’ll get the opportunity to carve out more space soon for our other flavors!
So the next time you go to Costco to buy dog food, pants, carrots, crab, solar panels, wine, tires, hearing aides, a tent and enough toilet paper to last the decade, remember to pick up some Humm! Also, a hot dog and a pop is still just a $1.50!
Costco warehouses where you can find Humm:
Union Gap, WA