From our inception, it has been the goal of Humm to provide our delicious kombucha to everyone on the planet, and no retailer reaches more people than Walmart. It is the biggest of the big box stores, with 2.2 million employees working in 28 countries around the world.
Humm has strived to put our product in the hands of everyone, from natural food store shoppers to truck drivers who just want to wet their whistles while they gas up. Access and inclusion are foundational principles behind what we do, and they guide our efforts in every step. When Humm was getting started, kombucha was considered a boutique beverage for overly health-conscious coastal hippies. Today, people are beginning to realize what our founders knew from the start: kombucha is for all people.
Humm, especially, is for everybody. Our flavors are formulated to be easily enjoyed, just sweet enough to satisfy and tangy enough for a little kick, each flavor has a distinct taste of its own. We’re proud to produce a healthy beverage, and we don’t need to be in anyone’s face about it. The ingredients are good for you, and what matters to us is the satisfied smile on a humm-ster’s face when they swig a pint.
As part of that dedication to inclusion, it’s important that we make Humm affordable. Because of the high-quality ingredients we use and the large number of human hours it takes to make kombucha properly, it’s not always easy to keep costs down. We want everyone to be able to enjoy our kombucha, so we strive to keep the cost of each bottle, case and keg as low as we can. And when it comes to low prices, we agree with Walmart’s philosophy.
“It’s a tremendous opportunity for us,” said Humm co-founder and CEO Jamie Danek. “Walmart has a presence in so many communities. It’s great that Walmart provides some healthy options for shoppers, and it’s really great that Humm is one of those options now.”
We’re all smiles!
Last year Walmart brought back its iconic smiley face after a 10-year hiatus. “We felt like it was time to bring back an old friend, and one of the most-recognized symbols of low price … Smiley,” said Walmart Chief Marketing Officer Tony Rogers in a blog post last June.
Well, Smiley better buy a new toothbrush, because he’ll be grinning ear-to-ear with news that Humm’s delicious kombucha is now available in 600 Walmart stores across the western United States.
The Walmart Smiley timeline goes back to 1990, but it is believed that the first yellow smiley face showed up in 1963 when a graphic designer named Harry Ball created it to improve morale at an insurance company. Or perhaps it was Forrest Gump on his cross-country run?
Or Dick Van Dyke trying to cheer up Janet Leigh? (Also in 1963)
Humm – Coming to a store near me?
Select Walmart stores will carry individual bottles of four of Humm’s most popular flavors: Pomegranate Lemonade, Coconut Lime, Lemon Ginger and Blueberry Mint. This will be the first time Walmart, the world’s largest retailer, has offered Humm to its customers.
You can find Humm on the shelves of Walmart in Alaska, Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Texas, Utah, Washington, Wyoming.
Use our Find Humm app to find Humm Kombucha closest to you!